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Sara Norman is a graphic/web designer, content strategist, and design systems enthusiast for hire in Atlanta, GA.

 

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Experience

3 Owl · Atlanta, GA · Web & Graphic Designer, full-time • 2018-2020

  • Worked under daily creative direction of the Creative Director and Art Director for all design, social, branding, and web requests.

  • Visually and structurally strengthened a franchise restaurant client brand and website, providing them a unified corporate standard, resulting in a 300% increase of local store webpage traffic and doubled average page visit time from 00:51 to 2:11 minutes.

  • Led discovery phone conferences with developers and third-party vendors to better creatively direct integrations and functionality in order to inform the team on criteria for success for web design.

  • Constructed and designed a digital experience platform powered by third-party menu data management software, while documenting and sculpting an actionable process to increase the efficiency for future restaurant clients.

  • Established an atomic design system for a 300-store franchised chain to increase the efficiency of their e-commerce checkout experience.

  • Responsible for preparation, communication, and hand-off of 3 Owl web projects to an off-site development firm.

  • Created an agency-wide documentation system of

    3 Owl’s iterative process and served as the gatekeeper for up-keeping all documentation.

  • Reimagined an academic museum’s CMS experience to provide an easy-to-use dynamic template that worked for any of the client’s content needs which directly resulted in an increase of reservations.

  • Designed and facilitated the integration of a University’s CMS system to internal communications via Mailchimp that automatically populated and distributed

Station16 · Atlanta, GA · Graphic Designer, Spring Intern • 2018

  • Constructed WordPress CMS sites with brand assets and direction from lead designer.

  • Audited and strategized the user journey for a local brand of a national youth organization.

  • Worked collaboratively with a small team on local graphic branding work for 5+ clients.
Nichiha, USA · Johns Creek, GA · Graphic Designer, Contractor • 2017-2018

  • Worked with the National Marketing Coordinator and Corporate Art Director on convention design, brand elevation, social media, and other internal collateral within brand standards.

  • Managed a design overhaul of a national price catalog containing 300+ products.

Lampe-Farley · Decatur, GA · Graphic Designer, Part-Time • 2013-2017
  • Handled WordPress content management for 10+ clients.
  • Produced print and web materials within City of Decatur brand standards for different government bureaus and non-profits.

  • Branded annual non-profit events from initial look to various collateral.

  • Assisted with client presentations and handled design feedback.

Awards & Recognitions

Best Restaurant Website
MarCom Awards 2019

2018 (Int’l) Book as Art
Selected: “Book for Mom”

Best Website Redesign
Davey Award 2019

2017 GSURC – Artistic Display
2nd Place

Best Pharmaceutical Website
MUSE Awards 2019

West Award 2017 Nomination
“Innovative, relevant solutions.”

Tools & Skills

  • Sketch

  • Abstract (File Management)

  • Webflow

  • CC (AI, INDD, XD, PS)

  • Critical, Iterative Thinking

  • Process Oriented

  • Time Management

  • Adaptable Learner

  • WordPress CMS Experience

  • Basic HTML/CSS Knowledge

  • Development Handoff

  • Atomic Design Beliefs

  • Motivated and Team Motivator

  • Self-Initiative

  • Communicate Complex Ideas

2018 georgia State University

Bachelor of Fine Arts
Graphic Design

Interdisciplinary Minor
Visual & Persuasive Communications

Academic Standing
Summa Cum Laude

Let's Work Together